Dog owners spend an average of 3.2 hours per day on the internet and 38% of these dog owners find out about new products and brands online (APPA). Social media is one of the most popular ways to reach new customers and increase brand awareness. Facebook, YouTube, Pinterest, and Instagram are the most popular social media sites to reach dog and pet owners on respectively. Taking pictures of your store or products and sharing online and encouraging your followers to share with their friends can drive more business to your brand than anything else.
What should I share?
Share posts that make your business easy to relate to and fun on social media. If you need ideas on what to share here are some tips:
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Pictures of pets that visit your business to shop or for their services - Ask customers to take pictures of their pets with your products and share with you
- Share employee features, let customers get to know your owners and employees
- Highlights and explain benefits
- Inspirational quotes
- Holiday posts
- Funny pet videos
- Tips and tricks for pet care
Pictures of pets that visit your business to shop or for their servicesEncourage your followers to share with their friends on social media is the key to growing. By featuring customers pets or sharing great content that your customers will want to pass on you'll make it even easier.
What if I don't have time?
Finding the time to post daily or even weekly can be difficult. Consider hiring a company to help you monitor customer questions and post regularly.
The Pound Bakery offers social media management programs specifically for the pet industry. Contact us today at info@thepoundbakery.com for more information and advice on how you could improve your social media marketing.