The holiday season has officially arrived and is in full swing! This is a great time to boost sales, as well as give back to your loyal customers. This busy season can be the best time to get more customers in the door with promotions and fun events. There is a lot of work and planning that goes into the holiday season, but with these fun ideas, you’ll be seeing results in no time!
Host a Holiday Pet Event
A great way to guarantee high traffic and even higher sales is to host an event. Customers get excited when you introduce fun events that include them and their pets. If your business has never tried this, the holidays are the perfect time to start! There are many different types of events you can host that will increase customer traffic including:
- Doggy Happy Hour Event
- Holiday Photoshoot
- Adoption Event
Doggy Happy Hour
A doggy version of happy hour is a fun and cute way to get a lot of customers in the store. This event can include free sweet treats for dogs and their owners as well. Come up with a special sale during happy hour to get customers to shop your store. This can be a discount on specific merchandise or brand.
Giveaways are the best way to show customers your appreciation and give back this holiday season. Put together a festive giveaway prize to get customers interested and excited about your event.
Host a Holiday Pet Photoshoot
Who doesn’t love receiving Christmas cards during the holiday season? Collaborate with a professional pet photographer and offer a holiday pet photo shoot. Everyone loves taking pictures of their beloved pets, so why not help your customers out? This will get people excited to show off their pets in their holiday card or even just get some cute print outs. Try offering some great incentives to get people to shop around while their pet has their moment in the spotlight!
Host An Adoption Event
An adoption event is a wonderful, heartwarming event to host during the holidays. Support the local shelter and help find animals their furever home. Invite your customers in for an afternoon full of cute shelter animals and tasty refreshments. This event will promote adoption for the shelter and sales of merchandise for your store. Customers will be inclined to come to show their support and browse around the store as well. This is a great way to increase new and regular customer traffic.
Offer Special Holiday Sales & Products
During the holidays, there are sales everywhere we look. Offer some great deals to your customers, but keep them simple. Try offering $5 off a qualifying purchase of $20 or more, or offer a discount on all items in the store. You don’t want to confuse the customers, but you want to offer them a sale worth their time.
Have a designated section set up for just holiday products. Holiday treats are a great focal point for holiday sections. Customers will go right to this area and get excited for the limited time treats and new holiday products. This can be great for pet owners or people looking to gift a friend with treats for their dog at Christmas. Give special discounts on new products and holiday treats to promote your festive section.
Online Sales
If you have a website, now is a good time to take advantage of it. During the holidays set your welcome page to holiday announcements. Create sales that customers can only get through your website. Participating in Cyber Monday is beneficial in boosting holiday sales. Share blog posts and a top list of pet holiday gifts to give this year! By offering online exclusive sales, your website will get more traffic and sales.
Social Media Sales
Your business needs to push these sales again and again. Social media is the perfect way to remind your customers of all the fun events and sales going on throughout the holiday season. Plan out your posts ahead of time to make the whole process less stressful. Post updates and photos as events are happening to get more people's attention. The holiday season can be a breeze when properly planned and thoughtfully executed. Use social media to keep your customers updated and excited this season.